Assistant Boutique Manager – Sydney Flagship Boutique

Location: Paddington, Australia

Full Time


We are seeking a confident and passionate Assistant Boutique Manager to join our Sydney Flagship Boutique. This role will experience our unique and collaborative brand with progression opportunities, event participation as well as a strong and supportive community.


Role Intention 

The Assistant Boutique Manager provides operational and team support to the Boutique Manager to ensure consistent and productive boutique performance. They support the team by modelling a tailored, informed, and memorable in-store experience and maintaining operational processes. The Assistant Boutique Manager is a leader in the By Charlotte business and upholds the brand spirit and culture in all aspects of the role.  


Tasks & Responsibilities  

Customer Service:  

  • Assist in the execution of sales strategies as developed and briefed by the Boutique Manager  
  • Demonstrate an understanding of sales budgets and support the Boutique Manager in executing strategies for the team to achieve targets  
  • Deliver exceptional individual performance against sales and KPI targets and acts as the benchmark for product knowledge, brand ambassadorship, sales and customer service
  • Review the store sales and KPIs on set rostered days and develop focuses to inspire and motivate the team to reach objectives  
  • Promote a customer-first sales culture, always prioritising the customer experience over operational tasks
  • Work with the Boutique Manager on strategies to continually improve the customer experience and longevity  


  • Assist the Boutique Manager to offer targeted coaching and feedback to drive team performance in sales, operations, and customer service. Develop best-in-business product and service experts  
  • Works with the Boutique Manager to execute performance development strategies that are prompt, constructive and brand-aligned
  • Motivate and inspire the team, recognising high performance, effort, and progress
  • Lead by example in upholding personal grooming and presentation standards per business guidelines


  • Actualise relevant policy and procedures and work with the Boutique manager to ensure team comprehension and compliance  
  • Uphold and execute business direction, promotions, sale setups, activations and company updates as briefed in coordination with the Boutique Manager  
  • Monitor rosters on set leadership days and make changes to ensure staffing meets the needs of traffic demands  
  • Own the Visual Merchandising processes of the store, acting as the key leader responsible for ensuring directives are executed accurately and promptly
  • Accountability for the loss prevention practices of the store to maximise efficiency, and ensure stock accuracy  
  • Lead and take responsibility for stocktake planning and execution, working to deliver optimal shrinkage and stock accuracy results  
  • Train, develop and ensure team compliance with Policies & Procedures and OH&S legislation, operating as the P&P knowledge hub of the store  


Desired Skills & Expertise 

  • Demonstrated leadership ability with 1 year of customer-facing store leadership experience
  • Motivated to achieve an optimal boutique performance and customer experience
  • A confident leader able to inspire and rally a team to action
  • Resourceful and adaptive to changes in an evolving and growing brand
  • Autonomous work ethic, able to complete tasks without supervision and lead in the absence of management
  • Creative problem-solving skills  
  • High integrity and initiative-led  


Perks You'll Love 

  • Collaborative environment 
  • Inclusive, supportive, and creative work culture 
  • Health, wellness, and development mindset 
  • Generous staff discount 
  • Learning and up-skill opportunities 
  • Career progression 

To apply please email your cover letter and CV to