Boutique Manager

Location: Paddington, Sydney Australia

Full Time


Role Intention


The Boutique Manager is responsible for achieving exceptional results in sales, client engagement and retail operations through coaching and developing a high-performance team in all areas of performance. The Boutique Manager is a key leader in the By Charlotte business and upholds the brand spirit and culture in all aspects of the role.


Qualifications and Experience


  • Previous Boutique Management experience in leading a team and delivering strong team morale and cultural brand alignment
  • A strong understanding of customer relationship management, boutique service models and consultative selling techniques
  • A proven track record for team training and development across service, product knowledge, operational excellence and more
  • A passion for retail succession and career growth into higher retail leadership roles


Tasks & Responsibilities


  • Guarantee an exceptional level of service, always leading by example in communication and customer engagement
  • Implement targeted sales strategies to ensure growth outcomes and set targets are achieved within the Boutique
  • Achieve revenue results by developing strong connections with regular customers
  • Strategise to increase the lifetime value of repeat customers through effective customer communication programs
  • Manage and grow By Charlotte customer database and segments
  • Maximise profitability by closely monitoring wage expenditure and sales trends
  • Monitor individual team performance to ensure individual sales and KPI performance is above company benchmark
  • Promote a customer-first sales culture, always prioitising the customer experience over tasking
  • Set, maintain and develop service and in store activity guidelines
  • Recruit, train and develop a passionate team, ensuring brand values are prioritised in all recruitment and training processes
  • Offer ongoing coaching opportunities to all team members in product knowledge, story-telling and selling skills to develop best-in-business product and service experts
  • Motivate and inspire the team, recognising high performance and best practice innovations
  • Manage rosters to meet sales and wage budgets
  • Monitor traffic trends and effective rostering to achieve maximum sales potential
  • Oversee the operational excellence of the Boutique, inclusive of Visual Merchandising, stocktake management, policy & procedure training and loss prevention proficiencies within the team
  • Coach and develop the Assistant Boutique Manager to effectively operate as the key operational leader across set operational functions, as per the ABM position description
  • Review operational KPI outcomes of VM, loss prevention and stocktakes with the Assistant Boutique Manager and develop strategies to improve


To apply please email your cover letter and CV to