CRM Executive

Alexandria / Full-Time

Role Intention:

We are seeking a Full-Time Digital CRM Executive based in our Alexandria Head office. This role is newly introduced to our Digital team and will be responsible for overseeing and optimising the relationship between by charlotte and our customers. They will own our email and SMS channels and be responsible for their growth and optimisation. 

The ideal candidate will be a digital native with at least 3+ years of experience in a similar role and an eagerness to make an impact in a growing business. They will align with the empowering culture we have fostered at by charlotte

This role will work closely with the Head of E-commerce and the wider Digital and Brand teams. 

Key Responsibilities:  

  • Manage the day-to-day operations of our Email and SMS channels. 
  • Contribute to, lead & execute the digital marketing strategy for our Email & SMS channels. 
  • Managing relevant elements of our marketing calendar, including the planning & briefing of all EDM/SMS campaigns, flow builds and updates. 
  • Collaborate closely with our internal and external digital and marketing teams to ensure consistency across all touchpoints and help to drive campaigns that deliver results. 
  • Manage our automations & campaigns. With a thorough grasp on objectives and analytics, you will help to learn from results and drive performance by continually testing and elevating our content & strategy. 
  • Develop SEO copy to be used across Email & SMS campaigns where necessary that is on brand, engaging and performs. 
  • Monitor trade daily and complete regular reporting - providing insights & optimisations. 
  • Build and manage customer segments & drive growth for our database - ensuring our list is regularly cleaned, deliverability is optimised and our audiences are engaged and nurtured. 
  • Be immersed in the Ecommerce & CRM industry, to champion our channels and ensure we are on top of trends, platform developments & opportunities. Collaborating ideas and insights with the wider team. 
  • Budget and retainer management on a weekly basis. 
  • Assist with various projects including platform integrations, website upgrades, database management and loyalty program development. 
  • Support the Head of Digital and Digital department across best-in-class marketing activity. 

Desired Skills & Experience: 

  • 3 + years experience in a similar role along with relevant tertiary qualifications 
  • Excellent knowledge of digital landscape including trends and technology 
  • Demonstrated experience in writing and structuring content for Email & SMS channels that deliver business outcomes. 
  • Understanding of and ability to implement Email & SMS best practice principles. 
  • Demonstrated experience in channel management and optimisation for Email and SMS. Klaviyo experience is essential and experience in other platforms such as Okendo and Shopify is desirable but not essential. 
  • Demonstrated experience in analytics, SEO, and reporting. 
  • Highly organised with strong attention to detail. 
  • Confident communicator with the ability to positively influence key stakeholders. 
  • Positive, can-do attitude. 

Our Perks: 

  • Working in a sunny Alexandria office with a covered outdoor area to hot desk from. 
  • Never work on your Birthday with an additional leave day just to treat yourself. 
  • Hybrid WFH option available (1 day per week). 
  • Product discounts of 50% for yourself. 
  • Exclusive discounts at affiliated Australian retailers. 
  • Bring your pup to work, or enjoy patting and cuddling our furry team members! 
  • Join a highly collaborative and passionate team in a growing business. 
  • Receive development opportunities, supporting your career progression. 
  • Enjoy a monthly morning tea, celebration moments on aligned national days, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environment. 

Click here to apply via LinkedIn and our People & Culture team will review your application promptly.

Please understand that we anticipate a high volume of applicants and will only be able to get in touch with those who are successful.

Other Opportunities

People & Culture Coordinator



We are seeking a Part-Time People & Culture Coordinator based in our Alexandria Head office for 3 days a week. This role is newly introduced to our team and will be largely responsible for aiding in the execution of the People & Culture strategy. The People & Culture Coordinator provides administrative, recruitment and System support to by charlotte employees and managers. 

The ideal candidate will have at least 2 years of experience in an administration role working closely with people operations, with a proven interest in HR or recruitment. They will be a natural in building connections with a diverse range of people and align with the empowering culture we have fostered at by charlotte

This role will work closely with the People & Culture Generalist and all levels of the wider team. 

Read More

Production & Buying Manager



by charlotte is seeking a Full-Time Production & Buying Manager based in our Alexandria Head office.

The ideal candidate will hold at least 5 years of experience in on and offshore production within a relevant industry. They will have proven experience identifying new manufacturing opportunities whilst optimising a current supplier network to deliver best-in-class procurement and ensure a quality product is delivered on time. They will be experienced negotiators to ensure optimal brand value can be delivered to our customers. They will align with the empowering culture we have fostered at by charlotte

Read More