13 Years In Bloom

To celebrate 13 years of by charlotte, Charlotte returned to Ubud, a place that holds a special place in her heart.

There’s an unexplainable magic in Ubud, a feeling that Charlotte has never been able to put into words. It’s where she feels most inspired, where her creativity runs free and her ideas come to life.

It was here, in the mountains of Bali, that she first discovered the lotus flower: a symbol of hope, resilience and transformation. The lotus blooms from the mud, rising through murky waters to bloom in sunlight. This powerful metaphor became the foundation of our very first design, the Lotus Necklace. A reminder to embrace new beginnings, this flower continues to guide our journey and inspire everything we create.

Shot at Bambu Indah, our 13 Years In Bloom campaign reconnects with the intention that started it all – to remind the wearer that through life’s murkiest waters, we all have the power to rise, bloom and become.

Join us in celebrating 13 years of growth, magic and connection. Thank you for being part of our journey. Here’s to blooming together for many years to come.

Our story is only magic because of you. Share the story behind your cherished by charlotte keepsakes for your chance to be featured and receive a $50 gift card!* 

Simply send your story and images to the email address below. We can't wait to see the magic you’ve made. 

  mykeepsake@bycharlotte.com.au 

*Terms and conditions apply. One feature story chosen each month.