About Us

Founded in 2012 by Charlotte Blakeney, Australian jewellery brand by charlotte was created with the intention to inspire the magic of kindness in each wearer and others through their meaningful jewellery, reflecting Charlotte’s vision to make the world a brighter, more compassionate place.

Known and loved for our iconic Lotus necklace, each collection is beautifully crafted from 18k gold vermeil, solid gold, and sterling silver. Charlotte's signature pieces feature meaningful symbols, precious gemstones, and mindful mantras.

Live in light and celebrate every moment and milestone with meaningful jewellery by charlotte.

Charlotte’s Story

In 2012, renowned editorial makeup artist Charlotte Blakeney found herself at a pivotal moment in her life. After a severe back injury left her unable to stand for long periods of time, Charlotte faced an uncertain future. Seeking inspiration and guidance, she embarked on a transformative retreat to Bali—a journey that would change her life forever.

Amidst the serene beauty of nature, Charlotte was struck by the transformative power of the Lotus; rising through murky water, the Lotus blooms on the surface, floating peacefully in sunlight and storm alike.

This idea that beauty can emerge from even the darkest of places resonated deeply with Charlotte, and she began designing a piece of jewellery that would inspire compassion on the wearer’s path to self-discovery, just as the lotus had inspired her.

This marked Charlotte's new beginning - an embrace of kindness, grace and self-compassion on her healing journey, and the inception of by charlotte.

With just $5000 in savings and no experience in the jewellery industry, Charlotte designed her first piece: the Lotus Necklace.

Charlotte brought this creation to an editorial photoshoot featuring supermodel Rosie Huntington-Whitely, where it earned a spotlight on the cover of Harper’s BAZAAR. Soon after this serendipitous moment, her pieces graced magazine covers and adorned some of the world’s most influential women, including Kelly Rowland, Shanina Shaik and Miranda Kerr.

Today, her mission to create meaningful jewellery remains at the heart of the brand.

Charlotte’s success story is the manifestation of her core belief; show yourself grace and kindness, and the world will reflect it back to you.

Discover The Lotus

Paddington, Sydney

Our Flagship Boutique

The magic of by charlotte comes to life at our Sydney Flagship Boutique. Our iconic boutique and ‘Everything you are is enough…’ mural is situated in the heart of Sydney’s quaint shopping hub, Paddington.

Filled with an abundance of natural light and uplifting messages, let us transport you to a world of calm and tranquillity. Explore our full collection of jewellery and gifts, and let our team of stylists explain the intention behind each piece.

Our unique shopping experience is intended to bring you into our world of jewels, providing a retreat from the hustle and bustle of everyday life.

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Our Design Process

Our jewellery is designed in-house by a talented team of designers, led by Charlotte. Our design process starts quite naturally with the overarching intention of the collection; we consider its purpose, meaning, and how we want the customer to feel when adorned in the pieces.

From the connections that feed our souls to the organic shapes that rule the natural world, inspiration is drawn from far and wide. However, our collections are unified in their intention: to create meaningful pieces that inspire and share the magic of love, peace, and joy.

From here, all designs are mindfully concepted and drawn in-house, CAD-ed, 3D printed, rendered, and casted locally. These processes ensure that every detail of every piece is fine tuned and perfected. The designs are then given to our RJC certified manufacturer, with whom we work closely to produce beautiful jewellery that reflects our values.

‘Live in Light’

Our Mantra

"Reminding yourself of what is important in life and what you are grateful for is a beautiful way to be present and shift your mindset. Each by charlotte piece is created with an intention so that you can carry and reflect on that intention throughout your day."
Charlotte Blakeney – Founder & Director

Discover Our Latest Collection

In Store Services

Our instore experiences has been carefully crafted to ensure you'll leave with jewellery to love and cherish forever.

Styling Advice
Let our team of stylists assist you to select the perfect gift to yourself or a loved one.

Locket Photo Printing
Purchase and customise one of our heirloom-inspired lockets with a cherished memory of your choosing. Our complimentary locket photo printing service will ensure you leave with a keepsake that's truly one-of-a-kind.

Gift Wrapping
Let us carefully wrap your gift in our signature pink packaging for an unforgettable unboxing experience.

Paddington, Sydney & Robina, QLD

Piercing Studios

Our Piercing Studio experience is designed so that you'll leave with the ear stack of your dreams. Our expert piercers work exclusively with 14k solid gold jewellery and offer tailored styling advice and ear curation for your individual anatomy.

Make an Appointment

Sydney

by charlotte Flagship

43 William Street,
Paddington, NSW 2021
Australia

Store Hours

Monday to Wednesday - 10am to 5pm
Thursday - 10am to 6pm
Friday - 10am to 5pm
Saturday - 10am to 5pm
Sunday - 10:30am to 4pm

Labour Day
Monday, 7th October 2024 - 10am to 4pm

Shop The Collection