Our Story


Founded in 2012 by former makeup artist Charlotte Blakeney, Australian jewellery brand by charlotte was created with the intention to inspire and share the magic of love, peace, and joy through our meaningful jewellery.


Known and loved for our iconic Lotus necklace, each collection is beautifully crafted from 18k gold vermeil, 14k gold, and sterling silver. Our signature pieces feature meaningful symbols, precious gemstones, and mindful mantras.


Live in light and celebrate every moment and milestone with meaningful jewellery by charlotte.


"Reminding yourself of what is important in life and what you are grateful for is a beautiful way to be present and shift your mindset.

Each by charlotte piece is created with an intention so that you can carry and reflect on that intention throughout your day."

Founder & Director

Our Sydney Flagship

Our Sydney Flagship boutique is where the magic of by charlotte is brought to life. 

Our iconic boutique and ‘Everything you are is enough…’ lotus mural is situated in the heart of Sydney’s quaint shopping hub, Paddington.

Filled with an abundance of natural light and uplifting messages, visitors are instantly transported to a calm and peaceful sanctuary.

At by charlotte, we truly believe that jewellery should resonate with the wearer on a deep and personal level.

Visitors are invited to explore our full collection of jewellery and gifts while learning about the intention behind each piece.

This unique shopping experience was intended to make our community feel welcome and grounded while providing a retreat from the hustle and bustle of everyday life.
Visit Us

by charlotte Sydney Flagship
43 William Street,
NSW 2021

Store Hours
Monday to Wednesday - 10am to 5pm
Thursday - 10am to 6pm
Friday - 10am to 5pm
Saturday - 10am to 5pm
Sunday - 10:30am to 4pm