Our Boutique

Our Sydney Flagship boutique is where the magic of By Charlotte is brought to life.  Our iconic boutique and ‘Everything you are is enough…’ lotus mural is situated in the heart of Sydney’s quaint shopping hub, Paddington.


Filled with an abundance of natural light and uplifting messages, visitors are instantly transported to a calm and peaceful sanctuary. At By Charlotte, we truly believe that jewellery should resonate with the wearer on a deep and personal level.


Visitors are invited to explore our full collection of jewellery and gifts while learning about the intention behind each piece. This unique shopping experience was intended to make our community feel welcome and grounded while providing a retreat from the hustle and bustle of everyday life.

Store Details

By Charlotte

Sydney Flagship Boutique

43 William St, Paddington NSW 2021

(02) 8959 4900



Monday - 10am to 5pm

Tuesday - 10am to 5pm

Wednesday - 10am to 5pm

Thursday - 10am to 6pm

Friday - 10am to 5pm

Saturday - 10am to 5pm

Sunday - 10.30am to 4pm


Heath & Safety

Our Paddington boutique is open and trading as normal with a few new COVID-19 safety procedures. If you would like to visit us in store, we kindly ask for your help by supporting us with the below.


  • All customers and staff will be required to wear a mask at all times when instore.
  • Unfortunately, we will not be allowing try-ons of earrings for hygiene reasons. However our friendly team will be able to assist you with advice and we are allowing try-on's of all other jewellery.

  • Please sterilise your hands before and after visiting us. Hand sanitiser will always be available at the door.

  • We will be allowing only 6 customers to be inside our store at any given time. We've provided an outdoor bench for you to sit down with a complimentary refreshment while you wait.

  • We will be practicing social distancing at all times, keeping 1.5 metres distance in between each other.
  • If you are feeling unwell or displaying symptoms of being unwell, we kindly ask that you do not enter our store and instead browse our items online.


We sincerely appreciate your love and support during this time and we can't wait to see you!

Our Paddington boutique accepts By Charlotte gift vouchers and;