The Story

Our Story
Our Story
Founded in 2012 by Charlotte Blakeney, spirited jewellery label By Charlotte has quickly amassed a cult following. Inspired by Charlotte’s love of semi-precious stones, crystals, symbols and their deeper meanings the evolution of the brand has been a natural and organic progression. Every collection holds deeper meanings of spirituality and enlightenment, with the aim of inspiring and empowering the wearer with mantras of love, harmony and enlightenment.

The By Charlotte signature Lotus Necklace, Charlotte’s first ever design, has amassed a loyal following, adorned by the likes of Miranda Kerr, Tash Oakley, Rosie Huntington-Whiteley, Georgia May Jagger, Shanina Shaik and Georgia Fowler.

Heavenly layering as well as minimal simplicity is effortlessly achieved with the delicate adornments, each personally created by Charlotte. By Charlotte’s distinctively spirited jewels are perfect for those looking for jewellery with intention.
"A lifetime of travel and an appreciation for the deep spirituality I experienced as I immersed myself in other cultures inspired me to create my jewellery label."
Our flagship boutique is situated in the heart of Sydney’s quaint shopping hub, Paddington. An oasis filled with beautiful ornate furniture and raw finishes transports our customers to a peaceful and calm bohemian space away from the hustle and bustle of Sydney Life. Here they are able to explore our entire offering just meters away from our lush day bed and fresh blooming flowers.

Reminiscent of a hidden treasure in Bali, visitors are drawn in by the heavenly and tropical blend of coconut, papaya and fresh lime from our signature Lotus Island candle. Customers will not only be able to try on our jewels, but learn about the spiritual intention behind our designs and the meanings of the symbols and stones we’ve used, while sipping on beautiful herbal teas.

At By Charlotte, we truly believe that jewellery should resonate with the wearer on a deep and personal level. The tranquil space that we have created at our Paddington boutique aims to bring that intention and spirit to life, allowing our customers to choose the perfect gift or piece for themselves to inspire on their journey through life.

By Charlotte is also available in a curated selection of Australian and International boutiques.
Experience the By Charlotte magic in store
Experience the By Charlotte magic in store
42 William St, Paddington

Sydney, NSW

Monday to Saturday - 10am to 5pm
Sunday - 11am to 4pm