by charlotte x The Bridal Journey: Behind The Design

Unveil the beauty and craftsmanship of our debut bridal collection, created in collaboration with the leading bridal curators, The Bridal Journey. Join us for an insider's look into the meticulous design process and the inspiration behind this collection.

An intertwining of creative visionaries, our founder Charlotte and Andie, founder of The Bridal Journey, worked together to bring this special collection to life. Many of the by charlotte team are long-time followers of The Bridal Journey, looking to them for inspiration while planning their own weddings. Their bridal expertise and understanding of the needs of modern bride made them the perfect partners for this collaboration.

The design process was a true labour of love. The Bridal Journey shared their inspiration and insights on bridal current trends, and we decided on timeless pearls as the centrepiece of our collection. From there, we sketched the initial designs, refined every detail, and created 3D CAD designs. We meticulously sampled each piece, designed exclusive packaging, and shot a beautiful campaign to showcase the collection.

Selecting the perfect pearls was an important part of our process. We chose both baroque and round pearls for their unique beauty, with each pearl differing in size, shape, and colour. Our Responsible Jewellery Council-certified manufacturer, with over 30 years of trusted relationships, sourced these pearls through local markets and suppliers. Each pearl was carefully chosen for its exceptional lustre, shape, colour, and quality, ensuring that every piece in our collection is truly one-of-a-kind. Pearls symbolise love, harmony, and inner peace, adding a deeper meaning to each piece.

Throughout the process, we were dedicated to designing pieces that would transcend time, seamlessly integrating into your jewellery collection for everyday wear as a beautiful reminder of your special day.

This process involved countless trips between our studio and Melbourne, perfecting every aspect.

From grand gestures to the intimate moments in between, this collection celebrates the union of two worlds, bound together by love: of each other, and of the special people who were forever by your side. Made to be worn and treasured long after the special day, let each piece be a reminder to embrace and trust in the magic of love.

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